Notice

Linchpin Systems is currently operating as an independent freelance studio and is not yet incorporated. All services are provided on a freelance basis. We have a payment processor. Incorporated entities engaged with our services may request invoicing or receipts.


Previously operating as Linchpin Studio. Now renamed to Linchpin Systems.

← All services

Valentino Beauty: House Party

A global beauty brand needed an interactive experience for a product launch. We built the tech behind the moment.

QR Entry & Check-In

Unique QR codes on physical invitation cards. Scan to enter, scan to play, with validation that prevents duplicates, replay, and fraud. Works with the camera guests are already carrying.

Multi-Station Game

Guests move between physical stations, collecting digital stamps along the way. Progress tracks in real time so staff always know what's happening and where guests are.

Digital Passport

Each guest gets a personalized digital passport that tracks their journey through the experience. Everything works in the browser, no app install needed.

Live Staff Dashboard

Staff see every guest, every scan, every station, live on their own phones. Know who's playing, where the crowd is, and when to adjust.

Zero-Tech Guest Experience

No app install, no instructions, no friction. Guests scan, play, and enjoy the event.

Works on Any Device

iOS, Android, any modern browser. Guests use their own phone with no setup required.

How it worked

A global beauty brand needed an interactive experience for a product launch. Guests would scan unique QR codes on physical invitation cards to enter, then move through a multi-station game, collecting stamps along the way. Staff needed to see who was playing and when, without pulling anyone away from the event.

We built a QR entry system that validates every scan - no duplicates, no replays, no fraud. Each guest gets a personalized check-in, and a digital passport tracks their progress through the game stations. Staff access a live dashboard on their own phones to monitor guest flow, see station activity, and spot bottlenecks in real time.

Result: zero check-in lines, zero duplicate entries, zero confusion about who's doing what. Staff spent event day helping guests, not managing a clipboard. The brand got visibility into exactly how guests moved through the experience.

Interested?

If you're planning an event, activation, or campaign that needs a digital layer, let's talk.

Get in touch